There will be a real cutting edge to Somerset in the NatWest T20 Blast this year after Somerset County Cricket Club signed a landmark deal with The Real Shaving Company. The agreement will see the company, which is part of the Swallowfield Group, become Somerset’s Official NatWest T20 Blast Partner.
The Somerset squad will now be looking sharp both on and off the field with The Real Shaving Company logo set to appear on the front of this seasons NatWest T20 Blast shirt. Manufactured in the heart of Somerset, The Real Shaving Company is a world renowned brand at the forefront of male grooming, offering superior barbershop shave and skincare since 1953. Their products combine modern quality formulations with decades of specialist shave expertise.
Somerset based Swallowfield are the market leader in the development, formulation, and supply of personal care and beauty products, whose customers include many of the world’s leading brands. Last year they took the decision to expand their scope and reach by acquiring the well-known consumer brand, The Real Shaving Company. After completing the deal, Head of Commercial Operations at Somerset County Cricket Club Jez Curwin said:
“The NatWest T20 Blast is exciting, vibrant and fun and that is exactly what this deal will be. The Real Shaving Company are really keen to be involved in our match-day activation and our supporters will certainly see us having some fun at the Cooper Associates County Ground and via social media. They are a local business that are known around the world and it is going to be extremely enjoyable working with them over the course of the season.”
Group Sales and Marketing Director, Jane Fletcher from The Real Shaving Company said:
“We are thrilled to be supporting Somerset and are looking forward to working with the club to bring exciting activation to the NatWest T20 Blast games. We are very fortunate to be able to manufacture our products in the West Country where we employ over 400 people, so we are delighted to be able to give a little back by partnering with the South West’s First Class County side. The team is greatly supported by many people working here, so there is a buzz of excitement in the air for the season to start.”
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To mark the partnership, The Real Shaving Company held a grooming day for the players and coaches. The day was filmed and footage is available to press free of charge to use on their websites or social media pages. Email Lauren Hagon (Brand Manager) at firstname.lastname@example.org to request this conten
About The Real Shaving Company:
The Real Shaving Company is a world renowned brand at the forefront of male grooming, offering superior barbershop shave and skincare, since 1953, for impeccably groomed men.
It all began by working alongside some of Britain’s finest barbers. Gents trust the man in the barber’s apron when it comes to a ‘proper’ shave. So together they developed expert, professional products for men, who want that barbershop shave from the comfort of their own home.
To this day they still work with the best technical experts to ensure their formulations are tip top. Manufactured in the heart of Somerset, England, the products combine modern quality formulations with decades of specialist shave expertise.
Simply put, The Real Shaving Company is still passionate about helping gents look and feel the very best they can.
What they make:
Smart products that follow an easy and effective 3 step system, making it simple to achieve the perfect shave and skincare routine from home. There are a range of formats; from gels to creams and from normal to sensitive skin, there is something to suit everyone.
They come in classy packaging that looks great in your bathroom.