Business Strategy

 

Our strategy

‘Creating for Tomorrow, Delivering for Today’

 

Our business strategy is developed on two complimentary platforms:

  • The first, ‘Creating for Tomorrow’ identifies the strategic pillars that we believe will help us create a stronger business in the mid and long term.
  • The second, ‘Delivering for Today’ identifies some key operational focus areas that we need to drive in order to deliver our more immediate (i.e. current fiscal) performance.

The 4 strategic pillars of ‘Creating for Tomorrow’ are:

  1. Product Category Prioritisation
  2. Core Business Innovation
  3. Swallowfield Owned Brands
  4. Cost Base Optimisation

Further details on the above can be found in the most recently published Report & Accounts and Investor Presentations.

 


 

Report and Accounts

2017 - INTERIM REPORT

The first half year has seen further, significant progress made in repositioning Swallowfield plc as a stronger, more profitable business with greater control over its own destiny. The completion of the transformational acquisition of The Brand Architekts, combined with the strong performance of our Manufacturing business, means Swallowfield is well positioned for the future.

Read here.

2016 - Report & Accounts

The Group has delivered another significant improvement in business performance in the year just ended. We continue to make good progress against our clear strategic goals and this gives us confidence that we are well positioned to continue building shareholder value in the short, medium and long term.

Read here

2016 - Interim Report

We are pleased to report that our core contract manufacturing business delivered
growth in both sales and contribution margin. Within Swallowfield owned brands
we successfully integrated The Real Shaving Company brand (acquired in May 2015)
and executed the launches of our Bagsy and MR. brands into Debenhams and Boots
respectively.

The overall re-shaping of the business towards stronger growth and margins has
enabled us to increase profitability at a time when we have also increased investment in
organisational capability and brand support.

Read here

2015 - Report & Accounts

I am pleased to report that full year profitability is in line with our expectations and we continue to make good underlying progress with our ‘Building a Better Swallowfield’ strategy. We are investing for the future, repositioning the business, and delivering industry leading innovative new products and packaging formats. This strategy will continue to strengthen our market position, improve our competitive advantage and help to build shareholder value in both the medium and long term.

Read here

2015 - Interim Report

The first half year profitability is in line with our expectations and we are making good, underlying progress with our new, “building a better Swallowfield” strategy. We are investing for the future, repositioning the business and delivering industry leading, innovative new products and packaging formats. This strategy will continue to strengthen our market position and help to build shareholder value in both the medium and long term.

Read here

2014 - Report & Accounts

I am pleased to report that the business returned to profitability in the year, as planned, with an adjusted operating profit of £0.77m which is a significant improvement on the 2013 operating loss of £0.45m. The new key strategic initiatives also delivered good underlying sales growth, improved operating margins and better cash generation, particularly in the second half year.

Read here

2014 - Interim Report

I am pleased to report that, as planned, the Group has stabilised and returned to modest profitability at an operating level in the first half year. Overall trading in the first half has been in line with our expectations, with new customer wins and new product launches offsetting the ‘drag’ of previously announced contract losses.

Read here

2013 - Report & Accounts

It has been a particularly challenging year for the business and its employees. However, with the good work done in the second half on re-aligning our cost base and gaining new business, we have a more solid platform from which to build. A full review of the business is currently in progress and we expect the results of this to push the business forward and improve profitability in the medium and longer term.

Read here

 

2013 - Interim Report

As previously announced following a suitable hand-over period, Ian Mackinnon will step down as Chief Executive. The Board would like to record its thanks to Ian for his significant contribution to the business over the last 13 years as both Chief Executive and previously Finance Director. He has led the business through very difficult circumstances and we wish him well for the future.

Read here

2012 - Report & Accounts

We are pleased that the Group has progressed well against such a difficult and challenging background. We have increased earnings per share by 16.7% at the same time as reducing net debt from £4.7m to £4.1m. Revenue increased by 0.7% and our profitability as a percentage of revenue increased to 2.7% from 2.5% last year. Good cost control has enabled us to reduce overhead costs from 23.8% to 23.4% of revenue.

Read here

2012 - Interim Report

As anticipated, the UK market has remained tough for the last six months with signs that other markets, including the fast developing countries, have also weakened. It is therefore very encouraging that our strategy to develop the business outside of the UK is having some success with direct overseas revenues increasing by 7.8%.

Read here

2011 - Report & Accounts

Revenue increased by 9.5% during the year bringing growth over the 3 years since 2008, to 28.2%. Our efforts to increase direct exports at a faster rate than UK based revenue have begun to bear fruit as direct exports grew by 14.5% in the year. We believe that indirect exports – that is sales to UK based customers who sell products outside of the UK – have also continued to increase, mirroring global growth patterns.

Read here

2011 - Interim Results

As expected, the UK market has been particularly challenging during the last six months. In addition to a relatively weak consumer picture, we have, in line with others in the industry, been affected by significant increases in the costs of raw materials and components.

Read here

Presentations

2017 – Investor Briefing – Interim

PDF Presentation used for 2017 Interim Investor Briefing.


 

2016 – AGM Presentation – November 2016

PDF Presentation given at the AGM. November 2016.


 

2016 – Investor Briefing – Full Year

PDF Presentation shown at the 2016 Investor Final Briefings.


 

2016 – Investor Briefing – Interim

PDF Presentation used for 2016 Interim Investor Briefing.


 

2015 – AGM Presentation – November 2015

PDF Presentation given at AGM. 12th November 2015.


 

2015 – Investor Briefing – Full Year

PDF Presentation shown at the 2015 Investor Final Briefings.


 

2015 – Investor Briefing – Interim

PDF of presentation used for 2015 Interim Investor Briefings.


 

2014 – AGM Presentation – November 2014

PDF Presentation given at the AGM. 13th November 2014.


 

2014 – Investor Briefing – Full Year

DF Presentation shown at the 2014 Investor Final Briefings.


 

2014 – Investor Briefing – Interim

PDF of presentation used for 2014 Interim Investor Briefings held on 5th March 2014.


 

2013 – AGM Presentation – November 2013

PDF Presentation given at the AGM. 14th November 2013.


 

2012 – AGM Presentation – November 2012

PDF Presentation given at the AGM. 15th November 2012.


 

2012 Investor Briefing Full Year

PDF Presentation shown at the 2012 Investor Final Briefings.


 

2012 Investor Briefing – Interim 2012

PDF Presentation shown at the 2012 Investor Interim Briefings. 23rd February 2012.


 

2011 – AGM Presentation – November 2011

PDF Presentation given at the AGM. 3rd November 2011.


 

2011 Investor Briefing – Final 2011

PDF Presentation 2011 Investor Briefing – Final.


 

2011 Investor Briefing – Interim 2011

PDF Presentation shown at the 2011 Investor Interim Briefings. 28th February 2011.


 

2010 – AGM Presentation – November 2010

PDF Presentation given at the AGM. 4th November 2010.


 

2010 Investor Briefing – Final 2010

PDF Presentation shown at the 2010 Investor Final Briefings. 10th September 2010.


 

2010 Investor Briefing – Interim 2010

PDF Presentation shown at the 2010 Investor Interim Briefings. 26th February 2010.


 

2009 – AGM Presentation – November 2009

PDF Presentation given at the AGM. 5th November 2009.


 

2009 Investor Briefing – Final 2009

PDF Presentation shown at the 2009 Investor Final Briefings. 10th September 2009.